Imagine you’ve spent hours crafting the perfect blog post, only to have it sink into the depths of the internet, never to be seen again. Or, picture this: you’ve created a viral video, but its impact is fleeting, and you’re left wondering how to make it work harder for you. Well, wonder no more! Today, I’m sharing my secret content repurposing workflow to help you turn your existing long-form content pieces into a content bank of engagement, reach, and revenue.
Why Repurpose Content in the First Place?
Content repurposing is the process of taking existing top-performing content and transforming it into different types of content without creating content from scratch to reach different audiences, save time, and increase engagement. It’s like taking a single piece of clothing and turning it into multiple outfits – you get more bang for your buck! By repurposing a piece of content, you can:
- Save time and resources by reusing existing content
- Reach new audiences and expand your online presence
- Maximise the value of your content by making it work harder for you
Related Post: The 4-Step Content Repurposing Strategy That’ll Save You Hours
Step 1: Identify the Original Content
When selecting content to repurpose, look for the kind of content pieces that are:
- Popular and perform well
- Relevant to your target audience
- Evergreen content (still relevant today)
- Can be easily adapted to new formats
Examples of Content Types to Repurpose Include:
- Blog posts
- Video content
- Podcast Episode
- Social media content
- eBooks
Step 2: Analyse and Extract Key Points
For an effective content repurposing strategy in your content marketing process, you need to distil the original content down to its key points. Use these best practices:
- Summarising the content in bullet points
- Extracting quotes and statistics
- Identifying key takeaways and insights
Tools like xTiles, Trello, or even your Notes app can help you organise and extract key points from your content.
Related Post: Forget Notion: How xTiles Can Save You Hours a Week
Step 3: Choose New Formats for Repurposing
The possibilities are endless! Consider repurposing your content into these types of content:
- Infographics
- Social media posts
- eBooks
- Webinars
- Videos
- Podcasts
- Quizzes
- Checklists
When selecting a new format, think about your audience and goals. For example, if you want to reach a visual audience, consider creating infographics or videos.
Step 4: Create the Repurposed Content
One of the ways to repurpose is by adapting old content to new content formats requires creativity and finesse. Use design tools like Canva, Adobe Creative Cloud, or Sketch to create visually appealing content. Editing software like Grammarly, Hemingway Editor, or ChatGPT can help you refine your writing.
Step 5: Optimise for SEO and Engagement
To get the most out of your repurposed content, optimise it for search engines and engagement. Use keywords strategically, and make sure your content is:
- Mobile-friendly
- Easy to read and understand
- Visually appealing
- Shareable
Related Post: SEO for Beginners: Bloggers Guide to SEO Basics in 2024
Step 6: Share and Promote the Repurposed Content
Get your repurposed content in front of the right people by:
- Sharing it on social media
- Including it in email newsletters
- Embedding it on your website
- Collaborating with influencers or other content creators
Step 7: Monitor Performance and Gather Feedback
Track your content’s performance using metrics like views, shares, and engagement. Use tools like Google Analytics, Social Blade, or Hootsuite Insights to analyse your data. Gather feedback from your audience to refine your content strategy. If you’re using a social media content calendar or scheduler like Vista Social or Plann, these tools offer the ability for repurposing content for social media platforms and easily analyse how they’ve performed with their built-in analytics tools.
Related Post: 5 Reasons Why You Should use Plann to Schedule Instagram Content
Conclusion
Repurposing content is a game-changer for online marketers and creators. By following these seven steps, you can breathe new life into your existing content and reach a wider audience. So, what are you waiting for? Start repurposing your content today and share your experiences in the comments below!
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