Our Story

WHAT I STAND FOR

Sunlight > Blue Light
Espresso, Always Long Morning Walks
Open the Good Stuff
Pizza is a Health Food
Massive Introvert

IT ALL BEGAN WHEN THEY TOLD ME NO.

THE ORIGIN
STORY

I’M CANDICE, THE BLOG SOCIAL’S FOUNDER.

People have told me I make too much noise since the moment I came into this world, but I wasn’t born to blend in. Neither were you.

I’m Candice,

TBS’s Founder.

People have told me I make too much noise since the moment I came into this world, but I wasn’t born to blend in. Neither were you.

I didn’t always have this blog business: the freebie-packed library, sold out template, the email loist that actually grows itself.

This is where it all began — in a corner of my living room, googling “how to start a blog” with zero clue what I was doing.

I know what it’s like to feel totally overwhelmed by platforms, plugins, and people yelling “niche down” like it’s a threat. That’s why I built The Blog Social — a space where bloggers can finally get clear, grow confidently, and skip the chaos.

XOXO vanilla-scented stock photos, too many Canva tabs, a little iced latte magic, and just enough analytics to keep it spicy.

I didn’t wake up knowing how to blog, market, or design graphics that convert — I figured it out one late-night Google search and messy Canva draft at a time. Now I help other bloggers skip the chaos and grow with clarity.

And then this thing happened that changed everything. I cracked the code. Pinterest started working for me. My blog traffic grew. My inbox filled with subscribers who actually replied. Suddenly, people weren’t asking me if blogging worked — they were asking how I made it look easy.

So I leaned in. I built templates, created strategies, and turned my messy middle into a roadmap that other bloggers could follow without reinventing the wheel (or losing their minds).

Now I get to help bloggers cut through the noise and build blogs that don’t just look good — they convert.

And now I spend my days helping bloggers grow with strategy and simplicity.

Bold Color

weekend plans

balenciaga

my favourite place to holiday

Aperol Spritz

Entirely underrated

What i’m known for

Bold color

Weekend plans

Thrifting

known to splurge on

Balenciaga

my favorite place to holiday

Portugal

always order me a

Aperol Spritz

entirely underrated

Cold pizza

xoxo,

 CANDICE

SANDLER

BLOGGER, CREATOR

Self-proclaimed expert in the art of procrastination, a coffee addict who probably spends too much time scrolling TikTok, and a believer that puns make the world a better place. Oh, and did I mention that I have a weakness for cute animal videos?

HOW
the STORY
BEGINS

Ten years ago, I was tired, burnt-out, and ready to give up on finding my passion. I turned it all around, and found purpose in the art of creation — of truly seeing, and making people feel seen.

It all started with a laptop, a cup of coffee, and a burning desire to share my passions with the world. Little did we know that this decision would snowball into a full-blown obsession with all things blogging, and we couldn’t be happier about it.

My superpower is helping women become the best version of themselves while building a thriving blog they actually feel passionate about…. 

By providing this valuable information, readers of The Blog Social are able to save fellow bloggers time and energy, and ultimately help them become better bloggers.

HOW
the STORY
BEGINS

Ten years ago, I was tired, burnt-out, and ready to give up on finding my passion. I turned it all around, and found purpose in the art of creation — of truly seeing, and making people feel seen.

It all started with a laptop, a cup of coffee, and a burning desire to share my passions with the world. Little did we know that this decision would snowball into a full-blown obsession with all things blogging, and we couldn’t be happier about it.

My superpower is helping women become the best version of themselves while building a thriving blog they actually feel passionate about…. 

By providing this valuable information, readers of The Blog Social are able to save fellow bloggers time and energy, and ultimately help them become better bloggers.

The It List

favourites / resources

Shop our favourite templates & tools

Shop More

ALL CREATIVE WORK IS AN ACT OF REBELLION.

Every great brand begins as a quiet refusal. A refusal to blend in, to follow the “just post consistently” advice, or churn out forgettable content for the algorithm. At The Blog Social, we believe your blog should be a little brave — the kind that turns heads, raises eyebrows, and maybe makes one person at the table say, “Wait… you can we do that with your blog?” (Spoiler: Yes. Yes, you absolutely can.)

Because growth doesn’t come from playing it safe. It comes from showing up with strategy, personality, and the guts to do it differently. That’s not just content — that’s confidence. And that’s where we come in.

To be frank —we’re not here to help you fit in with what’s trending. So if you’re here for that, that’s not us

We’re here to build you the kind of iconic brand presence that resists, resists, and redifines the trends.

When you use content to cut through the noise — to show what’s really possible — you’re not just blogging. You’re building momentum.

This is how visibility grows. One intentional post. One not-playing-it-safe headline. One strategy-backed message that reminds your audience your content isn’t for everyone. It’s for the ones who are ready.

All that’s left is to start.
Are you ready?

Energetic, friendly, and real — like a coffee chat with a coach who gets it. We believe learning should feel exciting, not exhausting, and that your creativity deserves the spotlight.

We strip away the overwhelm with clear, action-first strategies. Using smart tools, easy templates, and proven workflows, we help you show up, stand out, and scale smarter.

ALWAYS ON BRAND

ALWAYS ON BRAND

READING AT THE BAR

MAXIMALISM

AN AMERICANO

THE FRENCH RIVIERA

EXTRA, DIRTY, DOUBLE OLIVE

NO SUCH THING

RED LIPSTICK, OBVS.

ABOUT the
FOUNDER

I’m Candice Natalya. Founder. Content strategist, and your go-to girl for no-fluff blog growth. Blogger-turned-educator with a soft spot for systems and scroll-stopping content.

Somewhere between the trending tips and picture-perfect templates, I kept seeing the same thing: content that looked polished but lacked purpose. Creators blending in when they were built to stand out.

So I did what any blog-loving strategist would do — I started rewriting the rules.

With a love for clean design and clear direction, I built The Blog Social to bring personality, structure, and real strategy back to content creation. My approach?

Uncover the stuff no one’s saying — then turn it into content that stops the scroll and starts momentum.

Because your blog shouldn’t whisper. It should be the loudest, clearest thing in the room.

A LOOK INSIDE MY LIFE (OR TIMELINE)

— SHANNON

SEE MORE

MAKE IT CLASSIC

WITH A TWIST

Ready to work together to develop your brand voice + strategy?  We’re currently adding a limited number of clients to our roster.

The Shop

Browse the shop for templates that stop the scroll.