If the thought of creating a landing page makes you break into a sweat, I’ve got good news: Flodesk makes it ridiculously easy—even if you still Google “how to make a PDF.”
In this guide, I’ll walk you through exactly how to create a landing page in Flodesk that not only looks gorgeous but actually converts. Whether you’re yet to launch your blog or simply want a place to collect email addresses without needing a full website, this step-by-step tutorial will help you start building your email list today.
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What Is Flodesk and Why Bloggers Love It
If you’ve ever opened up an email marketing platform and felt instantly overwhelmed by a million tabs, settings, and complicated automation, breathe. Because Flodesk is one of the most beginner-friendly tools out there, and honestly? It’s a total vibe.
So, what is Flodesk?
Flodesk is an email marketing platform designed for creators, small business owners, and bloggers who want powerful features without the tech headache. It gives you everything you need to send beautiful emails, build workflows, and most importantly—create a landing page that actually converts.
But here’s where it really stands out…
Flodesk is an Email Marketing Dream for Beginners
Unlike most email tools that feel like you need a tech degree to use them, Flodesk is all about drag, drop, done. The platform is visual, intuitive, and clean. Want to create an automated welcome email series? Done in minutes. Need to connect a workflow to a form? Click, click, done.
And when it comes to landing pages? Oh, we’re talking chef’s kiss simplicity.
Why I Recommend Flodesk to New Bloggers (and Anyone Without a Website)
Here’s the thing: when you’re just starting your blog, the last thing you want is to spend days messing with code, design layouts, or plugins just to get one opt-in page up. Flodesk lets you create a landing page in minutes, host it without a website, and start collecting email addresses today.
Whether you’re launching your first freebie or just want to start building your list before your site goes live, Flodesk is one of the easiest ways to get started. It’s elegant, easy to use, and just makes sense—especially when you’re figuring things out as you go.
Why You Need a Landing Page (Even Without a Website)
Let’s get one thing straight: you do not need a website to start growing your email list.
If you’ve been putting off list-building because your blog isn’t “ready,” I’m here to lovingly call that out. The truth? You just need a landing page.
What is a Landing Page, Really?
A landing page is a standalone page designed with one job: get your audience to take action. In most cases, that action is entering their name and email address in exchange for a freebie, like an ebook, checklist, or guide.
No blog. No website. No endless tech setup.
And when you use a Flodesk landing page, you don’t need to touch a single line of code. You just drag, drop, and publish a beautiful landing page in minutes.
Why a Landing Page Matters (Especially for New Bloggers)
Still building your site? Haven’t figured out your homepage? No problem.
A landing page on Flodesk gives you a professional, on-brand way to start collecting email addresses – even if your blog is still under construction.
You can:
- Promote your lead magnet
- Start segmenting your list
- Build trust and authority
- Prep your audience for your blog launch
It’s the fastest way to grow your audience before you hit publish on your first post.
Here’s the Best Part:
When you create a landing page in Flodesk, it’s instantly live and shareable. Drop the link in your Instagram bio, share it in a story, or include it in a pin on Pinterest. You’ll start building your email list with every click – without a website slowing you down.
How to Create a Landing Page in Flodesk – Step-by-Step
Ready to build your first landing page in Flodesk? Here’s how to do it – even if you’re not techy, even if your blog isn’t live, and even if this is your very first opt-in.
Let’s walk through it together:
Step 1: Log into Your Flodesk Account
If you don’t have one yet, you can sign up for a free trial here and test everything out—no credit card required. Once you’re in, click the “+ New form” button on your dashboard.
P.S. In Flodesk, forms include both pop-ups and full-page landing pages. You’ll be selecting a full page form (aka your beautiful landing page!).
Step 2: Choose a Landing Page Template
This is the fun part. Flodesk offers beautifully designed landing page templates – clean, modern, and totally on-brand. Choose one that aligns with your freebie or lead magnet, then hit “Customize.”
You can easily change:
- Headings and text
- Brand colors and fonts
- Images or mockups of your freebie
- Button CTA (e.g. “Send me the guide!” or “Grab the checklist”)
No code. No stress. Just a few clicks to create a landing page that looks like it was made by a designer.
Step 3: Connect Your Opt-in to a Segment
Once your Flodesk landing page is ready, it’s time to connect it to a segment. Think of a segment as a folder for your email list – it helps keep things organized behind the scenes.
You can create a new segment like “Freebie – Instagram Checklist” or “Blog Launch List” and assign it to your form. This makes it easier to automate follow-ups later (and we’ll talk about that in the next step!).
Step 4: Set Up Your Email Workflow
Here’s where Flodesk shines: you can instantly trigger an email or welcome series the second someone opts in to your landing page.
To set this up:
- Go to Workflows
- Click “+ New Workflow”
- Choose “Start from Scratch” or use a pre-designed template
- Set the trigger as: “Subscriber is added to segment [your segment name]”
- Add your freebie delivery email (or the entire welcome series!)
Boom. You’ve now automated the entire opt-in process – from landing page to email delivery.
Step 5: Publish and Share Your Flodesk Landing Page
Once your form and workflow are connected, hit “Publish” and Flodesk will generate a link for you.
Now share that link like crazy:
- Add it to your Instagram bio
- Share it in Stories
- Drop it into your Pinterest pins
- Embed it in blog posts
- Link it in your email signature
Even if your website isn’t ready, your list can still be growing.
Final Thoughts: Start Building Your Email List Now – No Website Needed
Creating your first opt-in doesn’t have to be overwhelming. With Flodesk, you can create a landing page in minutes and start collecting email addresses today.
It’s visual. It’s beginner-friendly. And it actually makes email marketing fun.
Whether you’re sharing a freebie, promoting a digital product, or just want to start your list-building journey on the right foot. Flodesk is one of the easiest and most beautiful platforms out there.
Ready to Try Flodesk for Yourself?
I’ve got you covered. Click here to grab 50% off your first year of Flodesk and get a free trial to test drive Flodesk for 14 days – no credit card required.
Trust me, once you create your first Flodesk landing page, you’ll wonder why you didn’t start sooner.
Pin for later …
This is all such great information! I didn’t realize different social media can be so different when you post/pin/etc. Thanks for sharing!
All of these are fantastic tools to make money, Candice! I use many of them, but have always wanted to try BlogtoPin, I’m so intrigued by it, I always create my own pins in Canva but that would be so helpful if it did it for me!
Make Life Marvelous
That’s so true, BlogtoPin is a huge time-saver! It really speeds up the Pinterest process so you can focus on content creation.
Love all of these blog traffic tips for the holidays, Candice! It’s so hard to believe it’s almost holiday time and it’s always great to get ahead as much as possible with content.
Wishing you a wonderful rest of your week! 🙂
Make Life Marvelous