Youโre creating content, writing blog posts, and showing up on Pinterestโbut those pins? Theyโre not exactly popping off. Hereโs the deal: creating viral-worthy, high-ranking Pinterest pins isnโt about being a designer. Itโs about strategy. Good news? You donโt need a degree in graphic design or hours of free time. You just need a handful of smart design tips that help your content get seen, clicked, and saved.
Letโs talk about 5 ridiculously simple (but powerful!) tips that can boost your pin performance and get your content in front of the right people on Pinterest.
5 Simple Tips to Design Pinterest Pins to Increase Blog Traffic
Looking to drive Pinterest traffic? Having well-designed Pinterest templates is key! Here are some pin design tips to keep in mind when creating pins to boost traffic to your website.
1. Start with High-Quality Photos That Match the Content
Blurry, pixelated, or irrelevant images? Pinterest will pass. Your audience will, too. Your visuals (video pins and static pins) need to be sharp and 100% aligned with the content youโre linking to. If your pin is promoting a blog post about blogging tips, a random beach photo isnโt going to cut it. Pinterest is smart, and your visuals should match the message.
Pro Tip: Use clear, bright, vertical photos that stop the scroll and actually relate to your topic. Stock images from sites like Elevae Visuals or Vault Socials (yes, I see you) are great resources!
2. Choose Fonts That Are Easy to ReadโEspecially on Mobile
Hereโs a truth bomb: your audience is mostly scrolling Pinterest on their phones. So if your font is tiny or covered in swirls like a wedding invitation from 2012, theyโre not going to read it, let alone click.
Hereโs your rule: Skip the fancy script fonts and stick to bold, clear typography thatโs easy to read even at a glance. Make your headline the show’s star and donโt let it get lost in design fluff.
3. Test Both Standard and Long Pins
Pinterest isnโt a one-size-fits-all platform, especially when it comes to sizing. While the standard 2:3 ratio pins (1000 x 1500 px) are always safe, donโt be afraid to test longer pins (like 1000 x 2100 px). Long pins often stand out more in the feed and encourage more scrolling, which = more eyeballs.
When youโre starting out, try both formats and keep an eye on which ones your audience engages with more. No guessworkโjust data-backed decisions.
4. Pinterest Can Read Your Text (and Understand Your Images)
This is where your Pinterest strategy meets design. Pinterest isnโt just looking at your visualsโtheyโre analyzing them. Yep, the platform can recognize objects in your image and read the words on your pin. That means your text overlay matters for more than just aesthetics.
Use keywords directly on your pin that reflect what the content is about. Think: โSEO Tips for Bloggersโ or โHow to Start a Blog in 2025.โ This tells Pinterest and your ideal audience exactly what theyโre getting.
5. Use Your Analytics to Design Smarter
Hereโs a productivity tip that doubles as a growth hack: stop creating from scratch every single time. Once youโve been consistently posting for a few months, itโs time to check the data.
Which templates are getting the most saves and clicks? What colors or layouts are drawing people in? Instead of reinventing the wheel, double down on whatโs working and tweak whatโs not. This is how you turn Pinterest into a traffic machine without burning out.
Final Thoughts
Designing high-ranking pins doesnโt have to be complicated. It just has to be intentional. Focus on clear, keyword-rich visuals, keep it mobile-friendly, and let the data guide your design choices. Over time, youโll start to see which designs move the needleโand which ones donโt.
I really need to check back on what is working best for me. Thanks for these great tips!
Youโre very welcome! Taking time to review what works best is such a smart move. Iโm glad the tips could help you with that!
Great tips! #4 was especially surprising and it makes me love using Pinterest even more. Thanks for sharing!