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Blogger, pizza and wine lover, introvert. Based in South Africa, living my best pjama life.

Blog Home         Pinterest         Email Strategy         Content Creation         Blogging

3 Ways to Drive Traffic to Your Blog (and Actually Make Money)

“I made $0 from my blog for 6 months straight.” That’s what most bloggers tell you before their “success story,” right? But here’s the thing – you don’t need to struggle for months before seeing results. What you need is a strategic approach to driving traffic that actually converts into…

3 Ways to Drive Traffic to Your Blog (and Actually Make Money)

“I made $0 from my blog for 6 months straight.”

That’s what most bloggers tell you before their “success story,” right? But here’s the thing – you don’t need to struggle for months before seeing results. What you need is a strategic approach to driving traffic that actually converts into income.

In this post, I’ll show you three tested methods to not just increase your blog traffic, but turn those visitors into revenue. No fluff, just actionable strategies that work.

3 Ways to Drive Traffic to Your Blog (and Actually Make Money)
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3 Ways to Increase Traffic to Your Blog

Using the right platforms you can easily increase your website traffic on autopilot! If you want to implement these strategies then keep scrolling…


1. Leverage the Power of Pinterest

Pinterest isn’t just another social media platform – it’s a visual search engine that can drive traffic to your website.

Here’s your action plan:

Setting Up for Success

  • Create a business account and enable Rich Pins
  • Design a keyword-optimised profile
  • Set up 8-12 main boards relevant to your niche
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Pin Creation Strategy

  • Create 3-5 pin designs for each blog post
  • Use vertical pins (2:3 ratio, 1000×1500 pixels)
  • Include clear, readable text overlays
  • Use brand-consistent colors and fonts
  • Add keyword-rich descriptions (150-200 characters)
  • Write compelling headlines that accurately reflect the content of your pin.
  • Use relevant keywords and hashtags to make your pin discoverable.
  • Experiment with different pin formats, such as vertical pins and carousels.
  • Use a CTA button, such as “Read More” or “Learn More,” to direct users to your blog.

Pinning Schedule

  • Pin 3-5 times daily (mix of your content and others)
  • Use a scheduler like Tailwind for consistency
  • Pin to your most relevant board first
  • Wait 24 hours before pinning to group boards

2. Build a Loyal Email List with Email Marketing

Email marketing is a powerful tool to increase blog traffic and build a loyal audience. By building a loyal email list, you can create a direct line of communication with your audience and get more traffic to your blog with ease.

Creating Compelling Opt-In Incentives

To build a loyal email list, you need to create compelling opt-in incentives that entice users to sign up.

Here are a few tips to get you started:

  • Offer a free resource, such as an eBook or webinar, in exchange for email addresses.
  • Create a sense of urgency by offering a limited-time discount or promotion.
  • Use social proof, such as customer testimonials, to build trust with your audience.

Crafting Engaging Email Content

To drive organic traffic to your blog from email, you need to craft engaging email content that resonates with your audience.

Here are a few best practices to get you started:

  • Use a clear and concise subject line that accurately reflects the content of your email.
  • Write engaging copy that includes a clear CTA.
  • Use email marketing automation tools, such as Mailchimp or Constant Contact, to personalise your emails and improve engagement.
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Segmenting and Personalising Your Email List

To get traffic to your blog from email, you need to segment and personalise your email list.

Here are a few tips to get you started:

  • Use email marketing automation tools to segment your list based on user behaviour and preferences.
  • Personalise your emails by using the user’s name and tailoring the content to their interests.
  • Use A/B testing to optimise your email campaigns and improve engagement.

Driving Traffic from Email to Your Blog

To drive website traffic from email, you need to include a clear CTA in your email.

Here are a few tips to get you started:

  • Use a CTA button, such as “Read More” or “Learn More”, to direct users to your blog.
  • Include a link to your blog in your email’s body.
  • Use email marketing automation tools to track the performance of your emails and adjust your strategy accordingly.

3. Optimise Your Blog for SEO

Search engine optimisation (SEO) is a powerful tool for driving traffic to your blog and increasing your online visibility. By optimising your blog for SEO, you can improve your search engine rankings and drive more traffic to your blog.

Here are some SEO best practices to consider when starting a blog:

Conducting Keyword Research

To optimise your blog for SEO, you need to conduct keyword research to identify relevant keywords and phrases.

Here are a few tips to get you started:

  • Use keyword research tools, such as Google Keyword Planner or Ahrefs, to identify relevant keywords and phrases.
  • Analyse your competitors’ keyword strategies to identify gaps in the market.
  • Use long-tail keywords to target specific niches and improve your search engine rankings.

Creating SEO-Friendly Content

To optimise your blog for SEO, you need to create SEO-friendly content that includes relevant keywords and phrases.

Here are a few tips to get you started:

  • Use a clear and concise headline that accurately reflects the content of your post.
  • Write engaging copy that includes relevant keywords and phrases.
  • Use meta descriptions and alt tags to optimise your images and improve your search engine rankings.

Building High-Quality Backlinks

To optimise your blog for SEO, you need to build high-quality backlinks from authoritative sources.

Here are a few tips to get you started:

  • Guest blog on other websites to build backlinks and improve your authority.
  • Participate in online communities and forums to build relationships and earn backlinks.
  • Use link-building tools, such as Ahrefs or Moz, to identify opportunities and track your progress.

Monitoring and Improving Your Blog’s SEO Performance

To optimise your blog for SEO, you need to monitor and improve your blog’s SEO performance.

Here are a few tips to get you started:

  • Use SEO analytics tools, such as Google Analytics or SEMrush, to track your performance and identify areas for improvement.
  • Analyse your competitors’ SEO strategies to identify gaps in the market.
  • Use A/B testing to optimise your content and improve your search engine rankings.

Your Action Plan

Week 1: Set up your SEO foundation

  • Research 5 – 10 keywords
  • Optimise your top 3 posts
  • Fix technical SEO issues

Week 2: Launch your Pinterest strategy

  • Create business account
  • Design 3-5 pins per top post

Week 3: Build your email system – I recommend using Flodesk!

  • Create one lead magnet
  • Set up a welcome sequence
  • Install opt-in forms

Driving traffic to your blog is a challenging task, but with the right strategies and a bit of creativity, you can attract a loyal following and start making money from your online efforts. In this post, we’ve revealed the top 3 ways to drive traffic to your blog and turn your passion into a profitable business. By implementing these strategies, you can improve your online visibility, drive more traffic to your blog, and increase your earnings.

Take it to the Next Level

To take your blog to the next level, we recommend checking out the following resources and tools:

  • Pinterest Analytics: A powerful tool for tracking the performance of your pins and adjusting your strategy accordingly.
  • Email marketing automation tools, such as Flodesk or Kit: Powerful tools for personalizing your emails and improving engagement.
  • SEO analytics tools, such as Google Analytics or SEMrush: Are powerful tools for tracking your performance and identifying areas for improvement.

We’d love to hear from you! Share your own experiences and tips for driving traffic to your blog in the comments section below.


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READ THE COMMENTS+

2 Comments

  1. Laura

    I love how you outline this all and take it step by step. What a great resource! Thanks for sharing!

    Reply

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