Creating content can take a lot of your valuable time. Depending on how in-depth your posts are this can hours if not days. From gathering research to creating your images, there’s a lot of work that goes into one blog post. This is why you should repurpose your blog content to various social media platforms. Today we’ll cover some winning tactics you can implement to make your blog post go further.

One blog post can easily create a ton of content pieces. Chances are your audience is not seeing every blog post nor remember what you posted a month ago. Repurposing your content makes it easier for your audience to consume your content and you can easily create bite-sized bits of content using one blog post.

What does it mean to repurpose blog content?

Repurposing your content is basically a way to reshare your content on othersocial media platforms. You can restructure it for each platform and take key points from a specific blog post. It not only saves you time, but it’s a way for you to reshare these values content your audience might have missed.

How often should you repurpose blog content?

This is totally up to you, although research shows that brands usually repurpose content anywhere from two-four times a week. Do take into consideration how many points you can share on a certain topic.

How do I repurpose blog content?

There are so many ways you can repurpose one blog post. You can easily share one post to multiple platforms. Example: Turn a blog post into a Youtube video, you can easily turn that Youtube video into an Instagram Reels video which shares a snippet to get your audience interested. You get the jest of it…

Create a Youtube Video

Let’s face it, the world of social media is all about video content. Create a short video about a specific blog post attracts more people who prefer to consume content through video.

Create Instagram Reels Video

Short-form video is here to stay. You can easily use snippets from your YouTube video to repurpose it to Instagram Reels. This is a great way to tease your audience with highlights of your Youtube video and refer to Youtube to watch more.

Create an Instagram Carousel

You can then take it even further and break down certain parts of your blog post or video and create an Instagram Carousel. It’s a great way to share points your audience will find value in.

Create a newsletter

Lastly, another brilliant way is to share a newsletter on this topic. Perhaps touch on the things you didn’t cover or transcribe the Youtube video and use that as your newsletter…

Honestly, the possibilities are endless, repurposing your content is vital for any creator. Yet, so many creators are not. You have a wealth of content already created so why not get some mileage out of it, instead of the post and forget it method.