To turn one blog post into pins, make several different Pin designs that each link to the same post, give each one a different angle and a keyword-led title and description, and publish them over a few weeks. Pinterest recommends original, high-quality vertical Pins, so vary the design and the copy instead of duplicating the same Pin.
- Start with the post: one clear topic and one search phrase.
- Make different Pins: a new angle, headline and design for each, not copies.
- Write for search: keyword first in the title and description.
- Link every Pin to the post: match the promise to the page.
- Spread them out: publish over weeks, not in one go.
You spend hours on a blog post, make one Pin, share it once and move on. Meanwhile Pinterest, which works like a visual search engine, would happily show that post to new people for months.
The fix isn’t more content. It’s more angles. Here’s how to turn one blog post into pins: how many to make, how to make each one different, how to write the title and description so Pinterest can find it, and how to schedule them without a daily pinning habit.
Related: Repurpose Your Blog Post and Turn One Post Into a Month of Content
Why Turn One Blog Post Into Pins?
Different Pins give one post more chances to be found.
Pinterest says Pins can gain traction hours, days, months or even years after you publish them, and that fresh, original Pins are better than repeatedly sharing the same content. Several different Pins for one post means more searches you can show up for and more designs to test, without writing anything new.
The key word is different. Pinterest’s guidance warns that duplicate content can trigger spam flags, so the goal is variety: a new angle, headline and design each time, not the same graphic with a new colour.
How to Turn One Blog Post Into Pins, Step by Step
To turn one blog post into pins, start with the post, then decide the angles.
Step 1: Pick the Post and the Search Phrase
Choose a post that answers a clear question, then decide the phrase someone would type into Pinterest, such as “blog post ideas” or “email welcome sequence”. That’s the keyword you’ll build your Pin titles and descriptions around.
Step 2: Choose Five Different Angles
Look at the post for five different reasons someone might click. For example:
- The outcome: what the reader will be able to do.
- The mistake: the problem the post helps them avoid.
- The shortcut: how to do it without extra time or content.
- The assumption: a common belief the post challenges.
- The list or steps: a number that matches what the post delivers.
Only use a number in a title if the post really has that many items.
Step 3: Design Each Pin Differently
Pinterest recommends a 2:3 aspect ratio, or 1000 x 1500 pixels, in its Pin specs. Within that size, vary the layout: a photo-led Pin, a text-led Pin, a checklist-style Pin and a quote-style Pin. Keep your brand fonts and colours so they still look like you.
Step 4: Write a Keyword-Led Title and Description
Put the search phrase near the start of the title, then add the promise. In the description, open with the problem or the outcome, use the keyword naturally and end with a reason to click. Skip hashtags and filler, and don’t repeat the title word for word.
Related: 25 Pinterest Title and Description Formulas
Step 5: Link Every Pin to the Post
Send each Pin to the post it promises. Pinterest’s guide recommends relevant landing pages that load quickly and a claimed, verified domain. A Pin that promises a guide but lands on a shop page sends people away.
Step 6: Publish Them Over Time
Spread your Pins over a few weeks and save them to the boards that fit the topic. Check Pinterest Analytics after a few weeks to see which angle gets the most outbound clicks, then make more like it.
Related: How to Use Pinterest Analytics
One post, five reasons to click.
Want ready-made Pin layouts? Grab my free Pinterest Template Pack and swap in your own text and photos.
Pin Mistakes to Avoid
- Making the same Pin five times: vary the angle, the headline and the design.
- Writing for people but not search: keyword first, then the promise.
- Linking to the wrong page: match the Pin to the post it promises.
- Pinning everything on one day: spread them out.
- Skipping analytics: let outbound clicks guide your next Pins.
FAQ: Turning One Blog Post Into Pins
How many pins should I make if I turn one blog post into pins?
There’s no official number. A good starting point is a handful of genuinely different Pins, then add more based on what Pinterest Analytics shows.
Can I make multiple Pins for the same blog post?
Yes, as long as they’re different. Pinterest recommends original Pins and warns that duplicate content can trigger spam flags.
What size should a Pinterest Pin be?
Pinterest recommends a 2:3 aspect ratio, such as 1000 x 1500 pixels.
Should I use hashtags on Pins?
You don’t need them. Keywords in the title and description are what help your Pin get found in search.
How often should I make new Pins for an old post?
Add new Pins whenever a post has performed well or you’ve updated it, and spread them over weeks.
Key Takeaways
- You can turn one blog post into pins that each have their own angle.
- Keyword first in the title and description, promise second.
- Vary the design and the copy, because duplicates don’t help.
- Link every Pin to the post it promises and check outbound clicks.
Publish the post once, then let it keep showing up in new searches. 🌶️
Sources: Pinterest Business Help: Pin performance and distribution and Pinterest Pin specs.
