Want to turn your Pinterest pins into traffic-driving, engagement-boosting, audience-growing rockstars? Rich Pins are the answer! These powerful pins are like a megaphone for your content, amplifying your message and reaching more people than ever before. And the best part? Setting them is a breeze! In this post, we’ll show you how to get started with Rich Pins and start driving more traffic to your website today!

Why Rich Pins Matter

Rich Pins are like the superheroes of Pinterest. They’re packed with extra powers that make them more engaging, more informative, and more clickable. And, with it, you can:

• Increase engagement by up to 82% (according to Pinterest)
• Drive more traffic to your website
• Stand out in a crowded Pinterest feed

Choosing the Right Rich Pin Type

Before we dive into the setup process, let’s talk about the different types of Rich Pins. There are five to choose from:

• Product Pins: Perfect for e-commerce websites
• Recipe Pins: Great for food bloggers
• Article Pins: Ideal for news sites and bloggers
• App Pins: Designed for app developers
• Video Pins: Perfect for video content creators

Choose the type that best fits your content, and let’s move on to the fun part – setting up your Rich Pins!

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Setting Up Rich Pins with Rich Pins Validator

Step 1: Add metadata to your website

The first step is to add the necessary metadata to your website. This allows Pinterest to pull the relevant information to display on your Rich Pins. If you’re using WordPress, the easiest way is to install the Yoast SEO plugin. Once activated, go to the Yoast SEO settings, navigate to the “Social” tab, and ensure the “Open Graph Metadata” is enabled.

Related Post: 7 Pinterest Tools to Help You Build an Awesome Pinning Strategy

Step 2: Go to the Rich Pins Validator

Visit the Pinterest Rich Pins Validator tool at https://developers.pinterest.com/tools/url-debugger/

Step 3: Enter a URL From Your Website

In the validator, enter the URL of any page on your website (not your homepage). This allows Pinterest to scan and validate the metadata on that specific page.

Step 4: Click “Validate”

After entering the URL, click the “Validate” button. Pinterest will then analyze the metadata on that page.

Step 5: Review the Validation Results

If the validation is successful, you’ll see a “Congratulations!” message and a green checkmark. This means your page is set up correctly for Rich Pins. If there are any issues, the validator will provide details on what needs to be fixed. Address any errors and revalidate the page.

Step 6: Apply for Rich Pins

Once your page is validated, you’ll need to apply for Rich Pins. Click the “Apply now” button in the validator tool. Pinterest will review your application and, if approved, you’ll receive an email confirmation. This process can take up to a week. After approval, any new pins you create linking to your website will automatically display as Rich Pins. Existing pins will also be updated to the correct format. And that’s it! By following these steps, you can easily set up Rich Pins for your website using the Pinterest Rich Pins Validator tool.

And there you have it, folks! Setting up Rich Pins on Pinterest is a breeze, and with these simple steps, you’ll be driving more traffic to your website in no time! It’s like adding a superpower to your pins – they’ll stand out, shine bright, and entice users to click and explore. So, what are you waiting for? Get pinning, get rich, and get ready to drive some serious traffic to your site! Remember, with Rich Pins, the possibilities are endless, and the traffic is just a pin away!