7 Pinterest Tools to Help You Build an Awesome Pinning Strategy
2 Feb, 2023

If you’re looking for a way to increase your visibility on Pinterest and build an effective pinning strategy, you’ve come to the right place. Having a well-planned and implemented pinning strategy can be a great way to reach more visitors, generate more leads, and boost your online presence. But, with the vast array of tools available, it can be overwhelming to find the perfect ones that are best for your needs. Luckily you’ve come to the right place, in this blog post, we’ll cover 7 Pinterest tools that can help you plan the perfect pinning strategy.

Don’t let your Pinterest account sleep on the job! As a blogger, you’re missing out on serious traffic if you’re ignoring this powerful marketing tool. Don’t snooze on it – Pinterest is a must-have for your strategy!

pinterest tools to help you create an awesome pinning strategy

What is Pinterest Marketing?

Pinterest Marketing is the use of Pinterest as a marketing tool. Pinterest is mainly used by businesses and bloggers to promote their products, services and blog posts, and reach a larger number of customers and views. With that being said you want to ensure that you switch to a Pinterest business account to take advantage of Pinterest analytics which will give you useful insights. It allows businesses to create an account and post pins using images, videos and text. As a Pinterest user, you can also engage with other users by liking, sharing and commenting on their pins. This will help increase your brand visibility and reach more potential customers.

With its unique features, Pinterest has become one of the top social media marketing tools for businesses. But, you’ll be surprised to know that Pinterest is a search engine and actually not considered to be a social media platform like Instagram, TikTok, etc. It provides a great opportunity for businesses to gain more followers, build relationships with customers, drive website traffic and increase sales. With its growing popularity, it’s important for businesses to utilize this platform effectively in order to maximize their returns from marketing on Pinterest.

Why Use Pinterest?

Pinterest is one of the most invaluable tools for businesses, bloggers and entrepreneurs who are looking for a way to increase their reach and grow their brand. Not only does it provide the chance to increase your visibility, it also provides one of the most efficient ways to get your content in front of your target audience. Pinterest users tend to be highly engaged, as they search the platform with intent for specific topics and ideas, making it a great place to reach potential customers and build relationships. Furthermore, Pinterest has powerful analytics tools that help you understand your audience and track the success of your pins. With the right Pinterest tools, you can create an effective pinning strategy that will help you make the most of this powerful platform. Leverage Pinterest analytics to find what works for your brand.


  • Find visual inspiration – Pinterest is a visual platform that allows users to find and save ideas for tons of topics, including home decor, fashion, recipes, etc. It’s a great resource for finding inspiration for your next project or purchase.
  • Plan and organize – Use Pinterest to plan and organize events, content ideas and more. Users can create boards to save and organize ideas to come back to it later.
  • Brand exposure – Businesses can use Pinterest to showcase their products and services and connect with potential customers. Create boards that showcase your offerings. Bloggers and businesses can increase brand awareness and drive traffic to their website, it’ll also help with building a presence on Pinterest and to grow your business.
  • Search engine optimization (SEO) – Pinterest is a tool that can also be used for SEO. When posting on Pinterest, you can also add a link back to your website. When someone clicks through to your website from Pinterest, it is a “backlink” which in turn improves your website’s search engine ranking.

Related Post: How to Use Pinterest for Bloggers: Drive More Traffic to Your Blog

The Best Pinterest Tools?

There are lots of great Pinterest tools that can help you create an awesome pinning strategy. Here are the best Pinterest tools that help with marketing on Pinterest and help you save time.

1. Hautestock – Images & Videos

Pinterest is a visual platform, right? So you want to use premium eye-catching imagery or videos when creating your pins. Hautestock offers a large library of stock images and videos to help you create amazing pins. Using a premium stock tool like Hautestock will help your pins stand out from the crowd, so skip the free stock. If you want to make sure you’re getting the most out of your pinning strategy, Hautestock is the perfect choice for finding great visuals for your pins.

2. Canva – Pin Design

Canva is great tool for creating visual content like your Pinterest pins. It’s also an editing tool that offers a wide range of features that make it easy to create unique designs, and its user-friendly interface makes it ideal for anyone looking to create stunning on-brand Pinterest content. Through the use of Canva’s powerful creation tools, you can quickly create stunning pins with ease. You can use custom fonts, colours, images and more… Additionally, Canva also offers a library of templates that can be used as inspiration when designing your own pins. Overall, Canva is an excellent solution for anyone looking to create visually appealing content quickly and easily. Canva is a must-have tool for Pinterest to create your pins in minutes! Try Canva pro free trial to get access to even more premium templates can use for posting on Pinterest.

emily canva pinterest template pack

>> Try our Pinterest templates to help you get started <<

3. PicMonkey – Pin Design

PicMonkey is an amazing tool for creating unique pin designs for Pinterest. With it, you can express your creativity in a few simple steps and create your own beautiful pins that stand out from the crowd. It has an intuitive user interface and allows users to choose from thousands of templates, or create their own custom designs from scratch. You can also add text, images, and other visuals to enhance your pins. Plus, with PicMonkey’s advanced tools, you can easily adjust the size and shape of your pins to fit perfectly on Pinterest. Whether you’re a professional designer or a beginner who wants to make beautiful pins, PicMonkey has all the features you need to design stunning pin designs quickly and easily.

4. Nichesss – Pin Description

Nichesss is an amazing Pinterest automation tool that makes it easy to create effective pin descriptions. Pin descriptions are a powerful marketing tool and Nichesss helps you maximize the impact of your pins. With its intuitive interface, Nichesss allows users to quickly craft engaging pin descriptions that will attract attention and drive more traffic to their business. It also offers helpful features such as keyword optimization, analysis of competitor pins, and A/B testing for maximum results. With Nichesss, you can easily create pin descriptions that will help you reach a wider audience and promote your brand on Pinterest.

5. TastyPins – Embedding Pin Titles & Descriptions

TastyPins is a powerful Pinterest plugin for WordPress that lets you easily add pin titles and descriptions to your images. This is an invaluable tool for any WordPress user who wants to take full advantage of the power of Pinterest. With TastyPins, you can quickly create catchy pin titles and descriptions that make your pins stand out in the crowd. Furthermore, this WordPress tool allows you to embed all types of media into your posts including videos, audio files, and documents. With TastyPins, you can quickly increase the visibility of your website on Pinterest and other social media platforms. If you’re looking for a convenient way to boost your online presence, then TastyPins is definitely worth checking out!

6. Metricool – Pinterest Scheduling

One of the most useful Pinterest tools is Metricool. A Pinterest marketing tool that allows you to plan and schedule your Pinterest content in advance. Metricool can also track key metrics such as the reach, engagement, and clicks of each post. For a successful interest marketing strategy it’s important to be strategic to improve your Pinterest marketing efforts. Setting up this automation frees up your time to spend on your business.

7. Rella Social – Pinterest Scheduling

Rella Social is a powerful social media management tool that helps you maximize the potential of your Pinterest account. This tool provides an easy and efficient way to schedule pins. With Rella Social’s automated scheduling feature, users can easily create a content calendar and queue up pins to be shared on their Pinterest profile at optimal times. Rella Social is an essential tool for anyone looking to take their Pinterest game to the next level! Best of all it’s free!

In conclusion, it’s clear that Pinterest is a powerful platform for businesses and entrepreneurs to promote their content. There are tons of tools available to help you create an effective pinning strategy that drives engagement and boosts your visibility. With the right tools and strategies, you can make the most of your Pinterest account and reach your goals.


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  • Steal 7 Pinterest tools to include in your Pin strategy here.
  • Find out here how to schedule your Pinterest pins with Metricool.
  • How to create badass Pinterest graphics in minutes here.

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    • Candice Sandler

      Thanks for sharing your love for Canva! It’s great to hear that it’s one of your favorite tools. Can you share what your favorite features of Canva are? We’d love to hear and possibly include them in future posts.

  1. Ashley

    This is such a great post, Candice! Super comprehensive and so helpful. I’m definitely pinning this for later to come back to it! 🙂 I’ve been using Pinterest for what seems like forever, but I definitely have slacked on doing more there. I always add one pin for every new post, but otherwise it just sits there.

    Make Life Marvelous


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