Growing your email list on autopilot is a crucial step in building a successful blog, but it’s not just about getting more subscribers – it’s about creating a community that will support and engage with your content. As someone who’s been in the blogging game for a while, I know how hard it can be to build that community, but I also know that with the right strategies, you can build a loyal list of subscribers who will help you achieve your blogging goals.

In this article, we’ll explore the strategies and tools to help you grow your email list on autopilot. From creating an irresistible lead magnet to leveraging social media and email marketing automation tools, we’ll cover it all.

Understanding the Basics of Email Marketing

Before we dive into the nitty-gritty, let’s cover the basics. What is an email list, anyway? Simply put, it’s a list of people who have opted-in to receive emails from you. And why is automated growth beneficial? Well, it’s because it allows you to focus on creating amazing content while your email list grows without you lifting a finger.

But here’s the thing: setting realistic expectations is key. Don’t expect to grow your email list overnight. It takes time, effort, and patience. So, let’s get started on building a solid foundation for your email list.

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Understanding Your Audience

To create an email list that converts, you need to understand your audience inside and out. Identify your niche and determine the focus of your blog. What are your readers eager to learn from you? Brainstorm a list of topics that will resonate with them.

Ways to Grow Your Email List on Autopilot

There are so many ways to help you grow your list, having the right content strategies can help you 10X your email newsletter subscribers faster! Here are some strategies you might want to consider…

Creating an Irresistible Lead Magnet

A lead magnet is a free resource that entices people to join your email list. It could be actionable ebooks, a checklist, quick start guide, marketing course or even a template. The key is to create something that solves a problem or answers a question that your audience is eager to learn and willing to exchange their email address for.

Here are some tips for creating high-converting lead magnets:

• Make it relevant to your niche
• Keep it concise and easy to consume
• Use attention-grabbing headlines and visuals
• Offer a clear call-to-action (CTA)

Related Post: Lead Magnets vs Content Updates: What’s the Difference?

Optimising Your Website for List Growth

Now that you have a lead magnet, it’s time to optimise your website to help build your email list. Here are some strategies to try to attract new subscribers:

• Strategic placement of opt-in forms: Place them in prominent locations, such as the top of your sidebar or in a pop-up.
• Creating a dedicated landing page: Design a page that’s specifically designed to convert visitors into subscribers.
• Using exit-intent popups: These popups appear when visitors are about to leave your website, making it harder for them to ignore your lead magnet.
• Implementing content upgrades: Offer exclusive content to subscribers who take a specific action on your website.

Leveraging Social Media for Automated List Building

Social media is a powerful tool for growing your email list. Here are some strategies to try:

• Using social media bio links: Add a link to your lead magnet in your social media bio.
• Creating shareable content with embedded opt-ins: Share content that encourages people to join your email list. Pinterest is a powerful marketing tool to gain email subscribers and generate multiple pins linking to your newsletter sign-up page or email opt-ins.
• Running automated social media contests: Host a contest that requires people to join your email list to enter.
  
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Email Marketing Automation Tools

Email marketing automation tools make it easy to grow your email list on autopilot. Here are some popular platforms to consider:

• Flodesk: Seriously the best email marketing platform out there. Flodesk is easy to use, beautiful and offers so much at one price! try it out for free for 30 days!
• ConvertKit: A platform that’s specifically designed for bloggers, content creators and online entrepreneurs. 
• ActiveCampaign: A platform that offers advanced automation features.

Creating a Content Strategy for List Growth

To grow your email list, you need to create content that resonates with your audience. Here are some content marketing strategies to try:

• Developing a content calendar: Plan your content in advance to ensure consistency.
• Repurposing content for different platforms: Turn your blog posts into social media posts, videos, or podcasts.
• Using SEO to attract potential subscribers: Optimize your content for search engines to attract more visitors.

Analysing and Optimising Opt-in Forms

To grow your email on autopilot, you need to analyse and optimise your opt-in forms. Here are some key metrics to track:

• Conversion rates: Track the number of people who join your email list.
• Bounce rates: Track the number of people who don’t open your emails.
• Unsubscribe rates: Track the number of people who unsubscribe from your list.

Engagement and Retention

To keep your subscribers engaged, you need to send regular emails that provide value. Here are some strategies to try:

• Regular communication: Send weekly emails to keep subscribers engaged and interested in your content.
• Segmentation: Segment your list to ensure personalized content and avoid overwhelming subscribers.

Monetisation Strategies

Once you have a growing email list, it’s time to monetise it. Here are some strategies to try:

• Selling to subscribers: Use your email list to sell digital products or services relevant to your audience.
• Building a relationship: Focus on building trust and establishing a strong relationship with your subscribers to increase the likelihood of successful sales.
  

Conclusion

Growing your email list on autopilot takes time, effort, and patience. But with the right strategies and tools, you can build a loyal following that will help you achieve your blogging goals. Remember to:

• Understand your audience and create content that resonates with them
• Create an irresistible lead magnet that solves a problem or answers a question
• Optimise your website for list growth
• Leverage social media and email marketing automation tools
• Analyse and optimise your opt-in forms
• Engage and retain your subscribers
• Monetise your email list

By following these list-building strategies, you’ll be well on your way to growing your email list on autopilot. Happy blogging!