Hello, I’m Candice.

Let’s Define Your Spice.

Blog Strategy & Creative for Kickass Brands

We’re here to help ditch the bland blog speak, discover their unique spice, and turn up the heat. (We’ll bring the margaritas.)

Steal This Freebie

Spice Up Your Pinterest Feed

Your pins deserve better than beige. Grab 10 free Pinterest pin templates that are bold, fun and unapologetically playful so your content actually stands out in the scroll. Customize them in minutes, keep your branding, and let the templates do the heavy lifting while you sip your margarita.

Download

Blog posts brewed for quiet creators
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Margarita Club besties on the email list
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Businesses served in my programs
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Why we exist? Because in this market, you can’t afford to be ignored.

We believe content should have personality. Your brand shouldn’t sound like everyone else on the internet, and growing your business shouldn’t require burning yourself out trying to keep up.

The internet is overflowing with beige advice, copycat content, and creators blending in instead of standing out. That’s why BS does things differently, mixing bold strategy, spicy storytelling, and personality-led marketing. Like we always say — when the going gets tough, the tough get spicy.

Ways to Work Together

01 The Blog

The Blog

When they go beige with “just post more,” we go strategic with search-first content that actually works while you’re off living your life. Peek behind the scenes of a quietly profitable blog – systems, SEO and spicy strategy included.

Learn More
02 The Template Shop

The Template Shop

Think of this as your done-for-you blog era in a cart. Grab plug-and-play templates for blogs, Pinterest, emails and content systems so you can stop staring at a blinking cursor and start hitting publish on purpose.

Explore
03 Favourite Resources

Favourite Resources

Curated for the low‑energy creator who still wants high‑impact results. These are the tools, platforms and spicy little upgrades I actually use to keep my business running on strategy, not stress.

Get Started

01

The Blog

When they go beige with “just post more,” we go strategic with search-first content that actually works while you’re off living your life. Peek behind the scenes of a quietly profitable blog – systems, SEO and spicy strategy included.

02

The Template Shop

Think of this as your done-for-you blog era in a cart. Grab plug-and-play templates for blogs, Pinterest, emails and content systems so you can stop staring at a blinking cursor and start hitting publish on purpose.

03

Favourite Resources

Curated for the low‑energy creator who still wants high‑impact results. These are the tools, platforms and spicy little upgrades I actually use to keep my business running on strategy, not stress.

Our Signature Offer

The Spicy 
Brand Course

Take the course creatives like you have called "100% revolutionary." You'll learn exactly what makes your brand spicy, develop your new brand voice, and translate it all into all of your messaging. Get spicy.

Prepare to be Sick of Me

I’m Candice Nataya,
Your New
Get-a-GripFriend

IT’S KIND OF A FUNNY  STORY

I spent ten years in corporate America helping build the brand stories of companies with voices you love — Goodles. Fishwife. Oatly.  I learned the power of a well-selected verb and honed the audacity to get weird. 

But my gift? Has always been seeing the weird gifts — we'll call it the spicy — in other people.

(It can't be proved, but apparently I told the doctor, "with cheekbones like that, you should be modeling" when I came out of the birth canal.)  Now, I own my own company where I help creatives ditch the bland, people-pleasing versions of their brand and show up with a little spice. Wanna hear the crazy story of how I got here?

spicy_2

Trusted by 3,000 Entrepreneurs

A close-cropped editorial photograph focusing on hands resting on a table, styled with subtle jewelry and polished nails. The surface is off-white with soft texture, while peach-toned elements appear through props like a glass, notebook, or fabric. The subject’s body is only partially visible, creating intrigue and intimacy. Lighting is clean and directional, emphasizing skin texture and material contrast. The composition feels graphic and intentional, like a magazine detail shot that invites the viewer to imagine the rest of the scene. The mood is cool, tactile, and editorial, perfect for a modern brand world. --ar 3:4 --profile 399npew --v 7 Job ID: d39dd78f-80e6-4f6e-bd42-ed4972a6a22b

Monique, AI Strategist

Everything unlocked after I worked with Spicy Margarita!

Poke fixie kickstarter fashion axe mixtape brunch. Small batch master cleanse waistcoat chillwave poke.

Monique, AI Strategist

Everything unlocked after I worked with Spicy Margarita!

Poke fixie kickstarter fashion axe mixtape brunch. Small batch master cleanse waistcoat chillwave poke.

Monique, AI Strategist

Everything unlocked after I worked with Spicy Margarita!

Poke fixie kickstarter fashion axe mixtape brunch. Small batch master cleanse waistcoat chillwave poke.

Overheard

Margeurite is an absolute genius. when it comes to sharing your message like no one else.”

—  Emma Gride, Co-Founder, Skyms

Take Better Photos Without a Fancy Camera

A full-body editorial portrait of a woman seated comfortably on a sofa or bench, dressed in a blush pink outfit with clean, modern lines. The environment is cream-toned and minimal, allowing the color to feel soft and intentional. She leans slightly forward with relaxed posture and a gentle smile, creating a sense of connection and warmth. The composition is wide and editorial, with breathing room around her. Lighting is soft and even, enhancing natural skin tones and creating a welcoming mood. The aesthetic is modern, polished, and friendly, balancing professionalism with ease for a coaching brand. --ar 3:4 --profile 399npew --v 7 Job ID: b3de99f4-002d-4864-9109-f25da9007f15

Another Free Resource Here

Hot Right Now

Totally Worth the Hype

Totally Worth the Hype

Totally Worth the Hype

Wanna work together?

Book A Spicy Discovery Call

I'll bring the margaritas. Or matcha. Up to you.