How Many Pinterest Boards Should You Create?

Are you staring at your Pinterest profile, wondering how many boards you should actually have? Trust me, you’re not alone!

As a coach, course creator, or service provider, Pinterest can feel like a wild maze of inspiration boards and marketing strategies. But here’s the thing: your Pinterest boards aren’t just pretty collections of ideas—they’re powerful content buckets that can seriously level up your audience growth.

Let’s get real about Pinterest boards. There’s no magic number, but there is a smart strategy.

Here’s the inside scoop: I’m going to break down exactly how to approach your Pinterest board creation, straight from the trenches of digital marketing.

The Board Breakdown: Your Three-Phase Pinterest Strategy

Let’s deep dive into your three-phase Pinterest marketing strategy for creating Pinterest boards for your content.

Phase 1: Strategic Setup (10-15 Boards)

When you’re just getting started with your Pinterest business account, think of this as your Pinterest foundation. You’re not just creating boards—you’re creating a strategic map that’ll help your ideal clients find you.

Start with 10-15 Pinterest boards that truly represent:

• The content you already have
• The keywords your dream clients are searching
• The core topics you blog about, teach or provide services in

Pro tip? When you’re selecting these initial boards on your Pinterest profile, choose a few extra topics “on deck”. It’s like having backup batters ready to swing—you’ll thank yourself later when you’re expanding your Pinterest board strategy.

Phase 2: Workflow & Growth (Add 1-2 Boards Monthly)

This is where consistency becomes your best friend. Add 1-2 new relevant Pinterest boards each month, keeping your content fresh and your strategy evolving. Enable secret boards that are no longer relevant to your Pinterest account. Use keyword research to find new boards if you stuck on ideas.

The key? Don’t overcomplicate it. Follow your workflow, stay consistent, and trust the process.

Phase 3: Optimisation & Growth (Add Boards as Needed)

Here’s where you get strategic. As you create new Pinterest content or notice emerging topics in your niche, add boards that give those pins a super-targeted home.

How to Choose The Right Board Names

Want to know the secret? Your board topics should live at the magical intersection of:

1. The content you’ve already created based on your specific niche
2. The keywords your ideal clients are searching

For example, if you’re a health and wellness coach for busy moms, your boards might start broad (like “Self-Care for Moms”) and then get more specific (like “Body Positivity for Mothers”).

Pinterest is a search platform so you need to make sure you create boards that the Pinterest algorithm will find.

The Real Talk: Why This Matters

Pinterest isn’t just another social media platform—it’s a search engine. Your boards are how you signal to the algorithm exactly what value you provide.

By being intentional about your boards, you’re basically creating a beacon that says, “Hey, ideal client! I have EXACTLY what you’re looking for!”

Your Next Move

Don’t get analysis paralysis. Start with 10-15 boards. Add 1-2 monthly should be required. Stay consistent.

Remember Mark Twain’s wisdom: “The best way to get ahead is to get started.”

So, are you ready to transform your Pinterest marketing strategy for your pins and boards from a random inspiration board to a lead-generating machine? Your audience is waiting! Let me know in the comments if you found these tips useful.