So you’ve decided to update or start your brand, but not sure how to get started with creating a brand colour palette that speaks to your brand. In this post, you will learn The Easy Way To Create A Colour Palette For Your Brand.
Why Do You Need A Brand Color Palette
The right colour palette for your brand makes your business recognizable and noticeable. Create a colour scheme that attracts the right customers. Your brand colours are one of the first things a prospect notices when they see your brand logo or website your website. You want to choose the right brand colours that give a positive impression and being consistent in your branding.
Choose 3 to 5 core colours and stick to this throughout your branding. You want to make sure you have at least 2 base colours to balance your colour palette (black, white or cream) are good to have in your brand palette, they are versatile colours and will match your palette no matter what shades you choose.
Understand What Colours Mean
Do some research on colour theory to help you decide what colours evokes which emotion.
- Red is associated with danger, excitement, and energy. It’s also known for being the colour of love and passion.
- Pink is feminine, it’s sentimental and romantic. Different shades, like hot pink, can be youthful and bold.
- Orange, like its namesake, is fresh and full of vitality. It’s also creative, adventurous, and associated with being cost-effective.
- Yellow is optimistic. It’s a colour associated with being playful and happy.
- Green is natural, often used to demonstrate sustainability. But it can also align with prestige and wealth.
- Blue is trustworthy and reliable. It’s calming or often associated with depression.
- Purple is royalty and majesty. It can be spiritual and mysterious.
- Brown is down-to-earth and honest, often used for organic wholesome products.
- White is pure. It conveys simplicity and innocence, often with a minimalistic feel.
- Black is both sophisticated and elegant. It can be formal and luxurious, but also sorrowful.
- Multicolour is united or open to anything. It’s great for capturing the spirit of diversity.
How To Create Your Colour Palette For Your Brand
There are quite a few tools you can use at your disposal when creating your brand. If you’re a bit lost on what colours you would like a great tool to use is to use your images to help you decide.
Tip: Search on Pinterest and create a secret board with a collection of images and graphics that you’re drawn to. Once you have a few images take a screenshot of this board with all the images you selected.
Use A Colour Palette Generator
As mentioned there are so many tools you can use, one of the most popular ways is using an app like Adobe Colours to extract colours from an image. Have fun and play around with colour combinations that you like. This is where having that screenshot you’ve just taken comes in handy as you can simply upload this as your image and this will give you a broader selection of colours you can use in your branding.
Adobe Color CC then gives you the hex codes you can simply save and upload into Trello or create your brand kit. This way you always have the exact codes easy to use when creating graphics or updating your website colour palette.
Other Tools To Use
I hope you found these tips helpful in creating a colour palette for your brand. Remember to have fun!