Instagram Reels are a popular form of Instagram advertising. With Instagram Story, each and every post you make is digestible and shareable. But with an Instagram Reel, you can tell a story in 30-second increments. With a smart plan, you can curate your content, control your brand, and tell a story to your customers in a cohesive way.
If you’re not sure what Instagram Reels are and how you can leverage this feature as a blogger or content creator, you’re going to love this post! Reels are a brand new content type on Instagram that lets you create short-form video content. With the rise and popularity of TikTok amongst millennials, who are the core audience of most influencers. Call it Instagram stealing TikTok’s thunder, but Instagram’s latest move is a play to get everyone to share more videos on its platform and to get more of these users back to their platform.
What are Instagram Reels?
Instagram Reels are vertical short-form videos that users can share on their feed. These videos can be up to 60 seconds long and are easily digestible videos. Because they are so short, you can then make a series of videos to present a longer topic.
What are the types of Instagram Reels used by bloggers?
Instagram has been positioning itself as a social network for bloggers and online creators. There are many types of Instagram Reels you can post depending on your niche and what’s trending in your industry.
- Behind the scenes reel
- Industry updates
There are so many ways to create captivating Instagram Reels videos.
Tips for planning your Instagram Reels content
Instagram is your best friend when it comes to selling yourself as a travel influencer. The Instagram community has an amazing pace for connecting with current and potential customers and audiences. With short-form video dominating the world of the web Instagram Reel can be a great addition to your Instagram strategy. Here are a few useful tips to help you plan better Instagram Reels content.
Choose a theme for the Reel
Look at what’s trending in your niche, and choose a popular topic or theme that will be of interest to your followers.
Outline your Instagram Reel
Create an outline for what you want to include in your Reel. Keep it short and to the point. Don’t forget to include a Call to Action. Adding a CTA to your Instagram content will encourage people to interact with your posts, share your profile, website with others, and purchase your products.
Don’t forget the hashtags
When you share your content, add hashtags related to the topic. Use at least 3 hashtags in your post. This will allow you to show up in related searches. Use a hashtag that is specific to your niche and a hashtag that is more focused on your audience.
Use video editing software
Use mobile video editors like Vllo, iMovie, or even Canva to create captivating videos. Get creative with it! Canva also has a few ready to use Instagram Reels templates you can use to get started.
Know your audience
ask your audience, check analytics to see what does well with them, see what or who they follow to know what type of content you can provide. CREATE QUALITY CONTENT – it’s about the quality.
Use Instagram planners
These will help you schedule or plan your Instagram Reels content in advance. There are so many Instagram schedulers out there now providing a way you can your Reels content. Do keep in mind that Instagram’s API does not allow for auto-posting. However, it is a great way to store all upcoming Reels to help you save time. Write out our captions and have everything ready for when you want to post it. We can deep dive into this and what platforms I recommend on a future post.
Be yourself and have fun!
Keep it real… Your audience is interested in your content for a reason so be authentic.
In summary, you’ve got to keep your followers engaged and interested. These tips can help you improve the quality of your content and amplify engagement. So, while you might be ready to jump into Instagram Reels, make sure you use the tips here to get the most out of the feature.