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How to create click-worthy pins for pinterest

Are you struggling to get clicks on your Pinterest pins? Do you want to learn how to design click-worthy pins that drive traffic to your website? If so, you’re in the right place! Pinterest is a visual search engine that relies heavily on high-quality, eye-catching graphics to capture users’ attention. With over 400 million active users, it’s a platform that you can’t afford to ignore if you want to grow your audience and brand. But how do you create pins that stand out from the crowd and get clicks?  In this post, we’ll share tips and best practices for designing click-worthy pins that will help you attract more clicks and drive traffic to your website. You’ll learn how to use easy-to-read fonts, and colours, and craft compelling titles to make your pins more attractive to pinners. We’ll also cover how to infuse your branding into your pins and how to avoid common mistakes that can hurt your click-through rate.

Whether you’re a blogger, business owner, or marketer, this post will provide you with actionable tips and strategies for designing click-worthy pins that get results. So, let’s dive in and learn how to create pins that will make your followers click like crazy!

Is Pinterest Still Worth It In 2023?

Is Pinterest still worth it in 2023? With so many social media platforms available, it’s a valid question to ask. The answer is a resounding yes! Pinterest is still a powerful traffic-driving and awareness-building platform that often takes less time than other social media platforms out there. In fact, Pinterest is still an incredible tool for any and all small business owners. However, with the platform’s algorithm changes, it’s important to keep up with the best practices for designing click-worthy pins that will help you attract more clicks and drive traffic to your website.

To make the most of Pinterest in 2023, it’s important to keep up with the platform’s algorithm changes and best practices for pin design and optimization. By creating click-worthy pins that stand out on the platform, you can attract more clicks and drive traffic to your website or blog. So, don’t give up on Pinterest just yet! It’s still a valuable tool for growing your business or blog in 2023.

What are “Click-Worthy” Pins

Before diving into the design elements, it’s important to understand what exactly a “click-worthy” pin is. Essentially, a click-worthy pin is one that entices users to click through to the linked content. The ultimate goal of a Pinterest pin is to drive traffic to your website, blog, or online store. Click-worthy pins are typically visually appealing, feature clear and concise text, and provide value to the user. By designing pins that catch the eye and offer valuable information, you can increase the likelihood that users will engage with your content and ultimately convert into customers or loyal followers.

Pinterest Best Practices for Pin Design

Aside from the basic elements of a good pin design, there are also some best practices that can help increase the chances of your pin image being clicked and shared on Pinterest.

  1. Pick a Vertical Image: Vertical images tend to perform better on Pinterest, so choose images with a 2:3 aspect ratio to maximize visibility.
  2. Make Your Brand the Focal Point: Incorporate your brand elements, such as your logo or brand colours, into your pins to increase brand recognition.
  3. Include Eye-Catching Text Overlay: Add text overlay to your pins to provide context and make them more informative. Use bold and easy-to-read fonts that align with your brand’s style.
  4. Optimize Your Pin Copy: Write compelling and concise descriptions for your pins. Use relevant keywords and include a call to action to encourage users to click through.
  5. Check Your Links: Double-check that the links in your pins are working properly and direct users to the intended content. Broken links can lead to a poor user experience.

Remember, designing your new pins, be creative, stay true to your brand, and keep experimenting to find the pin designs that resonate with your audience. By following these best practices, you’ll be on your way to creating pins that stand out on Pinterest and drive traffic to your website or blog.

Things to Avoid When Designing Your Pinterest Pins

While it’s important to know what makes a great Pinterest pin, it’s equally important to know what to avoid when you create Pinterest graphics.

Here are some common mistakes to avoid when designing your pins:

  1. Overcrowding: Avoid adding too many elements to your pin, as this can make it look cluttered and overwhelming.
  2. Low-quality images: Make sure to use high-quality images that are clear and easy to see. Blurry or pixelated images can be a big turnoff.
  3. Too much text: While it’s important to include relevant text on your pins, don’t overdo it. Keep the text short and to the point.
  4. Inconsistent branding: Make sure your pins are consistent with your brand’s overall look and feel. This will help to create a cohesive brand image across all of your social media platforms.
  5. Lack of context: Adding context to your pins can make them more appealing to users. Whether it’s a short description or a call to action, providing context can help users understand what your pin is about and why they should click on it.
  6. Keyword Stuffing: While it’s important to use relevant keywords in your pin descriptions, avoid overloading them with excessive keywords. Focus on providing valuable and concise descriptions that accurately describe your pin

By avoiding these common mistakes and following the tips outlined in this post, you can design click-worthy pins that will help to increase your engagement on Pinterest and drive traffic to your website.

Tips for Creating Click-Worthy Pins

Creating click-worthy Pinterest graphics can seem daunting, but I promise by following a few simple tips, you can make it stand out from the crowd and attract more clicks. So, let’s dive into it…

1. Use High-Quality Images

You want to make a lasting impression on your audience right? Using high-quality images is essential in creating eye-catching Pinterest graphics. Using low-quality or poorly composed images can detract from the overall aesthetic of your design, while high-quality images can help to elevate your content and make it more engaging. When selecting images for your Pinterest designs, it’s important to consider the resolution, composition, and overall visual impact.

One amazing resource for high-quality images is Hautestock, a platform that offers a wide range of stock photos and graphics that are perfect for Pinterest designs. By incorporating high-quality images into your Pinterest designs, you can create a more polished and professional look that will help your content stand out from the crowd. If you’re bootstrapping use free stock images like Kaboompics which has a stunning variety of stock images you could use when you make your Pinterest pins.

hautestock high quality images and videos for female entrepreneurs, bloggers and creators.

2. Attention Grabbing Pin Title

The aim is to grab your audience’s attention and the best way is to create a juicy title that will make your audience want to click on that pin!

The title should be a concise summary of what the pin is about and should leave the user wanting to know more. Using strong action words, numbers, and intriguing adjectives can help to make your title stand out. Don’t be afraid to get creative and play with puns or humour, but always ensure that the title accurately represents the content of the pin. Remember, your title is the initial hook that draws users in, so make it count!

If you’re stuck with coming up with Pinterest titles use AI tools like ChatGPT or Canva Magic Write feature in Canva is a great option to come up with titles that will make your audience stop scrolling.

3. Include SEO-Rich Description

SEO is super important in Pinterest Marketing and shouldn’t be ignored when you want to grow your Pinterest profile. If you’re looking to improve your Pinterest presence and drive traffic to your blog then including SEO-rich descriptions is an absolute must. Not only do these descriptions help your pins get discovered by users, but they also provide valuable information about what your content is all about. So, what exactly do we mean by SEO-rich? Well, it’s all about including relevant keywords that people are searching for, while still making the description legible and make sense, you want to stay clear of keyword stuffing!

Don’t be afraid to get creative with your language when you optimize your Pinterest pins, but make sure to stay on topic and keep things concise. With a little bit of effort and attention to detail.

4. Add Text Overlays

When it comes to making your visuals stand out, one of the easiest and most effective ways is to add text overlays to your images. Text overlays are words or phrases that you place on top of your image to give it context or add an extra layer of information. Whether you’re using text overlays on a pin for your Pinterest board or on your website, they can capture your audience’s attention and make them want to click.

A well-crafted text overlay can make your image more click-worthy, enticing people to learn more or take action. With the right combination of fonts, colours, and placement, you can create a visually appealing text overlay that draws the eye and entices people to click on your pin image. So why not take advantage of this powerful tool and start experimenting with different text overlays? Don’t be afraid to get creative or try something new. By adding text overlays to your visuals, you can make a big impact and increase engagement with your content. So go ahead, click-worthy Pinterest awaits your captivating text overlays!

5. Use Branding Elements

If you want to make your brand stand out on Pinterest, it’s important to use branding elements in your pins. A Pinterest pin is more than just an image – it’s an opportunity to showcase your brand and capture your audience’s attention. So, how can you create click-worthy Pinterest pins? Start by designing pins that are visually appealing and on-brand. Use your brand’s logo, colours, and fonts to create a cohesive and recognizable look. Play around with different pin designs to find what resonates with your audience.

Additionally, make sure your pin images are high-quality and eye-catching. Incorporate captivating visuals, such as graphics, illustrations, or photography, to make your pins stand out in a crowded feed. Finally, encourage your audience to click on your pins by including intriguing captions and call-to-actions. Give them a reason to take action and explore your content further. With click-worthy Pinterest pins, you’ll not only increase brand visibility but also drive more traffic and engagement to your website. So, take the time to perfect your pin design and make every pin click-worthy.

6. Use Pinterest Templates

If you’re not using Pinterest Templates then you’re missing out! Pinterest templates are basically pre-designed graphics that you can customize with your own text and images. They’re a great way to save time and ensure that your pins look professional and cohesive. There are many free Pinterest templates available online, or you can create your own using graphic design software like Canva or Adobe Illustrator.

When designing your pins, be sure to use eye-catching colours and fonts, and include clear and concise text that tells users what your pin is about. Don’t forget to add your website URL or logo to your pins to increase brand recognition. With these tips and the use of Pinterest templates, you’ll be sure to create Pinterest pins that drive traffic to your website.

Is being creative not your thing? Try our Canva Pinterest Pin Templates to help you create Pinterest Pins that will grab your audience’s attention. No design skills are needed – Just a free Canva account to get started!

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>> Try our Pinterest Pin Templates<<

7. Promoting Your Pins

Using our Pinterest tips you’ve crafted the most stunning pin and you’re ready to show it to the world but have no idea how to promote your pins?

  1. Add Pins to Your Website: Add your pins to your website by embedding them in blog posts or pages. This can help increase engagement and drive traffic to your Pinterest profile.
  2. Use Pinterest Save Extension: Install the Pinterest Save Extension to Chrome, Firefox, or Microsoft Edge to save your ideas from anywhere on the web. This way, you can easily add your pins to your website.
  3. Use WP Tasty Pins Plugin: WP Tasty Pins is a WordPress plugin that allows you to optimize your blog’s images for Pinterest, SEO, and screen readers.

And there you have it, folks! By following these tips and tricks, you’ll be on your way to designing click-worthy pins that will make your Pinterest account shine. Remember to keep your branding consistent, use high-quality images, and add text overlays to make your pins stand out. Don’t be afraid to get creative and experiment with different designs to find what works best for you and your audience. With these simple steps, you’ll be well on your way to becoming a Pinterest pro and driving traffic to your website like a boss! Happy pinning!


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  • How to schedule Pinterest Pins with Metricool here.
  • 7 Tools to help you build a Pinterest strategy here.
  • Learn here how to use Pinterest to boost your blog’s website traffic.