Blog post URLs and permalinks are tricky! They are long and let’s be honest just plain ugly when wanting to share your content on social media. Here’s A Quick Way On How To Create Custom Urls For Your Blog. But, first, let’s discuss why you need to create your own branded custom link.
Why do you need a custom link?
Post URLs and permalinks are long… However, you still need your links to be keyword rich to add valuable SEO to your post. It needs to be detailed, but if you get carried away it gets a little more complicated when it comes to sharing your links on social media. WordPress will give you plenty of options when it comes to the structure of your links.
I’m currently using the Post Name setting option that WordPress provides. It’s my link, so I can do pretty much whatever I want with it. However, I still find that many of my post links can be pretty long. Especially if you are using SEO plugins like Yoast and Rank Math where you needed longer titles to increase your chances of ranking better for SEO.
Yes, there are link shortener websites like bitly that you can use, but I find that using bitly links you can customise them with your domain name which is a better option as it allows you to still be one brand.
How to create a custom link?
Queue, the Pretty Links WordPress Plugin. Pretty Links can be used as a free version and you can create your own branded custom short links straight from WordPress. I use Pretty Link to shorten so many things!
- It can be used to share your landing pages!
- Shorten any blog post like for easy sharing
- Track the number of clicks.
How to use Pretty Link Plugin
The plugin itself it’s user-friendly and easy to use. You want to ensure that you first install the plugin. Search for Pretty Links on your Plugins page. Once installed go to Pretty Links – it should display on the left menu – Add New.
- Change the Redirection to 301 (Permanent)
- Enter your target URL, aka the link you want to disguise
- Choose your Pretty Link slug so it looks like yourdomain.com/prettylink
- Give it a custom title
- Click on Create to confirm!
Just like that, you created your custom link ready to be shared with the world! The Pretty Link free version does give you limited options, I find this to work just fine to serve what I need for my blog.
You can edit these links you created at any time if need be. Pretty Link also provides you with the click-through number of each link you created. If you click on the number of clicks displayed on the Pretty Links home screen you will be provided with a bit more detail like what time those readers clicked on your link.
There’s no doubt that Pretty Link is an amazing tool to create custom URLs and I highly recommend you give it a try and start sharing beautifully branded links with your audience.
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