How to Create Badass Pinterest Graphics in Minutes!
Pinterest can be an incredible source of traffic for your blog. This is basically free traffic you can leverage! Granted you take a bit of time creating the graphics to post on the platform. As with any other social media platform. In this post, you’ll learn How to Create Badass Pinterest Graphics in Minutes!
Pinterest is a visual search engine rather than a social media site, so it’s incredibly powerful to generate website traffic and much faster than ranking on Google. You can easily post images to Pinterest, these are known as ‘pins’ and allows users to add a link to each pin back to your website – thus creating traffic when users click on your image.
With Pinterest being a visual search engine, creating attention-grabbing pins will help you stand out from the crowd.
When creating pins consider these key factors
Vertical pins perform best on the platform. Pinterest does recommend that your pins are a 2:3 ratio so your pins should be 1.5 times longer than they are wide. (e.g. 1,000 x 1,500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.
Make Your Brand the Focal Point
Put your product or service front and centre. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.
Add Text Overlay
Text overlay is the copy that goes on your Pin image to make it stand out. Keep your copy concise for readability on mobile. You should create separate Pins for each country you target, so they can be translated into the local language.
Optimize Your Pin Copy
Clear titles and descriptions help your Pin get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.
Check Your Links
If your Pin includes a link, make sure to check that your website link is active and loads fast. Your Pin’s creativity tells people what to expect when they click. You want to make sure that it matches your destination site’s topic and imagery. Basically ensuring that it all flows with your brand aesthetic.
Use a Pinterest Plugin
There are many browser extensions you can download to help you pin images directly to your Pinterest boards. However, not everyone might have the extension installed. So to increases your chances of your readers pinning your images. Installing a WordPress Pinterest Hover Button is ideal.
With the plugin installed anyone will be able to save your images to their Pinterest account. You can download Weblizar Pin It Button WordPress Plugin and install it.
Not a fan of the Pinterest button colours? You can install my custom pin buttons to make them more aesthetic to match your branding.
To really maximize your content, create 4 – 5 pins for every post you write and publish. Pinterest does allow you to use the same website link, however, you need to ensure that the Title within the graphic, Pin title and Pin description is unique. This also helps improve your SEO rankings. You can make slight adjustments where needed.
Use Keywords in Your Pins
SEO is always a confusing subject! Pinterest is a search engine, which means that you can use keywords to help your content become more searchable. Pinterest does provide you with keyword suggestions. You can access these keywords by adding your keyword phrase in the search bar. You’ll find quite a few options pop up, definitely on how popular that keyword is. Don’t forget to include these keywords within your Pin title, on your Pin graphic text and Pin description, this will increase your chances of your content being found. Create a keyword bank for keywords you normally use for your content, this makes it easier for you to access them when creating new pins.
Do you use Pinterest to promote your blog? Let me know in the comments below.