So, you’re thinking about starting a blog but have no idea what to write about. Choosing a blog niche is probably one of the hardest parts of starting a blog. If you’re nodding your head right now, then this is the post for you. In this post, you’ll learn How to Choose the Best Niche for Your Blog.
There are hundreds of blog niches, some more profitable than others, if you’re not quite sure what your blog niche should be, this post will help guide you in making the right choice for YOU.
What Does a Niche Even Mean?
A niche, in blogging terms is a focused topic. It’s hard to talk about everything and anything, so narrowing down your focus, makes it easier for not only yourself but for your audience too. For example, you want to blog about budget makeup for women.
Why Do you Need a Blog Niche?
Having a blog niche helps to structure your website and make it clear to your visitors what your blog is all about.
Having a clear blogging niche will help you build trust with your audience, they’ll put you in the expert seat. You want to be the person they come to when they’re having a problem in your niche. Focus on solving a few problems within a specific niche.
How to Choose the Best Niche for Your Blog?
Finding the perfect niche is not easier, especially if you’re good at so many things! (lucky you!) There are different ways to determine what niche is right for you, so let’s dive in.
Brainstorm Some Topic Ideas
Begin by making a list of all the topics that get you excited! Something you won’t run out of ideas on. If you’re a professional in your field this makes it even easier to choose a blog niche.
- Think about things you enjoy in your spare time. For example, you love playing with makeup and good at it.
- Think about all the knowledge you can learn and share with your audience that they might find beneficial.
- Think about your strengths. What are you good at.
- Choose something you’re passionate about, if you’re going to be talking a lot about a certain topic you want to ensure it’s something you love.
Niche Validation Process
Once you have narrowed down your niche ideas, it’s time to do a validation process. This exercise will help with blog potential.
Step 1: Check niche size
Even though you might have a brilliant niche idea, there’s no guarantee that it will attract your readers. Have a look at the most popular blog niches, checking keyword searches will help you get an idea of how popular it will be.
Step 2: Explore the Competition
Understand that other bloggers in your niche aren’t necessarily your competition. Everyone has their take on things, checking similar blog niches can help you decide whether it’s a topic that is something you’d want to get into.
Step 3: Analyze Monetization Potential
Who doesn’t want to make money from doing something you’re passionate about. While many bloggers might have started out doing it as a hobby, some niches are simply more profitable than others. Monetization is a great way to earn money. Check if other bloggers in your niche are selling products. Do they do a lot of brand collaborations? These are things that will add to how profitable a blog niche can be.
Ultimately having a specific blog niche will help you create a solid blog strategy! Remember, you’re writing for them – not yourself. So looking at your Google Analytics will also give you an indication of what your audience enjoys. Don’t rush it, deciding a blog niche is something you need to think about.