Email Marketing was never part of my blogging strategy until recently! Since my “blog crash” a few months ago. I had the time to reflect and think about how seriously I plan on taking my blogging journey. I also took the time to think about what it is that passionates me.
This has sequenced a chain of changes I made on the blog from a brand new template to slightly changing my blogging niche. With all the research I’ve done and the changes I made here are 3 Best Email Marketing Tools For Bloggers that I believe will truly change your blogging mindset.
We are all so reliant on other social media platforms whilst emails lays down the waste side. The power of email marketing is more direct and higher engagement! Tell me this, what will happen if Instagram or your other social media platforms go down? I felt this just after I lost my blog, Instagram decided to lock me out of my profile for a good three days! The panic set in and all I could think about how am I going to market my blog with no Instagram!
This forced me to get serious about email marketing! I’ve searched for the best email marketing software and I was shocked at the number of choices. I have only ever used Mailchimp! As much as I love that Mailchimp is free is to have less than 2000 contacts which sound great. But you are limited to their free features and it doesn’t give you an aesthetic email look. If you are all about stunning, branded emails than Mailchimp will leave you feeling disappointed. Although if you are first starting this is a great platform for you!
Mailchimp allows you to create landing pages, which is a great way to get people to signup to your blog to get your freebies! Although if you want to take email marketing serious you cannot create automated workflows this is where the limitations of Mailchimp can be felt. If you do go over 2000 contacts in the long run this will cost you a lot more!
Convertkit is a robust email marketing platform for professional bloggers. This is probably one of the most popular email marketing platforms due to their feature offerings and automation tools and segments! ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service. Although their customisation for pretty emails is limited.
Convertkit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
My email service of choice! If you are on my mailing list then you would’ve noticed that my blog email templates aesthetic seems to be on crack! I tried a free 30-day trial of Flodesk and subscribed before my trial expired! This has been one of the most rewarding investments I made for my blog. You guys know I am all about aesthetics, and if you care about your branding and having a cohesive look Flodesk is the answer to your prays.
This is the best choice you can make for your blog, Flodesk offers workflows, segments, beautiful email templates, I will talk more about this in an upcoming post without giving away too much Flodesk is amazing and best of all you are not limited to the number of subscribers! One fee and that’s it! Whether you just starting our of have a massive email list. Make sure you trial Flodesk click the link below to lock in the beta rate of $19! FOREVER! The standard price is $30 which believe me won’t be for much longer!
So there you have it guys! I am interested to know if you use any of these email marketing services? Let me know in the comments below!