Looking for An Easy Way To Optimize Your Instagram Bio? Look no further! If you want to grow your Instagram account, then paying special attention to your Instagram Bio and optimizing it will be key.
You might be posting on Instagram every day whether it’s on your stories, feed, or reels. What do you want people to do once you’ve engaged with them? Ideally, you want people to visit your profile and then decide whether they want to follow you for more content. So grabbing their attention in your bio is as important as the content you create.
Why is Your Bio Important?
Your Instagram bio is prime real estate on your Instagram profile and thus the first thing people see when they visit your page.
Optimize Your Bio Name
Your name is different from your Instagram Handle. It’s the actual title you give yourself or your business and can be changed every 14 days if you wish via the Edit Profile section on your account.
When using the search function, the two things that Instagram takes into account are the names and usernames of its users. Optimizing your name will make your profile easier for your ideal client to find. For example, my username is @theblogosocial_ and my profile name is Candice | content tips. I post a lot of content tips for bloggers and influencers. Thus I’ve added a search term bloggers might use so that my account is more likely to be suggested. Using keywords in your name will increase your chances of being found in the Instagram search.
Mention What You Do
You can also use your bio to let people know exactly when they can expect from you and what they can gain from following your account. For example your a makeup artist and do makeup tutorials for beginners. Keep this brief as Instagram only gives your limited space.
As said you only have limited characters and descriptions so use them wisely! Emojis can be used to break up the text and add emotion to your profile.
For example: If you’re a travel blogger then add travel-related emojis like a plane or country flag. Emojis to get that across in fewer characters than if you were to write it.
Add A Call To Action
Don’t forget to add a call to action to nudge people in the right direction. Perhaps you have a website and want people to check out your latest post. Or you’re offering a freebie best to include this call to action to let people know about the freebie you’re offering when they click on this link.
Include A Link
Including a link is SUPER important! It works brilliantly with a call to action to direct people to your website. Adding a link is the easiest and most effective way for people to find out more about you and what you offer.
- Learn how to create a link in bio landing page here.
Include a Branded Hashtag
Consider using a branded hashtag in your bio. This is a great way to remind your followers that they can get involved with your account. By encouraging the use of a branded hashtag you’re able to create more organic content. Each time someone uses that branded hashtag, it will increase your brand awareness and engagement. Make sure to pick something specific. The last thing you want is a hashtag that already has over a million posts, the content will get lost in using popular hashtags like these.
Now you should have a pretty good idea of how you can start to optimize your Instagram Bio today! Wasn’t that easy? Let me know if you will be implementing any of these Instagram tips?